Salman Khan Unveils Being Human Electric Cycles On World Environment Day


By now Salman Khan’s brand Being Human has become almost as famous as the actor himself. What once started as a t-shirt company had evolved into something entirely different.
To showcase the latest evolution of this brand, Salman Khan himself took to unveiling a new range of electrical cycles at Mehboob Studios, today.
The importance of launching these Being Human Cycles today hides behind the fact that it is the World Environment Day and is certainly appropriate considering the impact electric transport can have on the environment.
While some people may think that running around the city on such cycles is a bit impractical, the actor himself proved that it was quite easy, as he cycled from his residence in Bandra to Mehboob Studios, with friends and family.
He also took special pride in announcing the cycles, which come in two models – BH27 and BH12. The BH12 has been priced at Rs 40,000 while the top-spec BH27 model will cost you around Rs 57,000.
While that may sound like a lot of money, you have to remember that these bikes have been designed and tested specifically for India, thus could be potentially better than other competitors.
This fact can be seen in the performance of it’s motor, which can deliver 30kms worth of riding range at 25km/hr top speed, making it an ideal solution for city rides.
Moreover, you also get the option of choosing between four colours – white, yellow, red and black, each coming with its own design.
Additionally, since these bikes are electrically charged, they also get a host of other benefits. This includes the ability to ride them anywhere, without the need for any license or other documentation.
You can also setup a small solar charging plant right in your own home, that will provide you free of cost charging for the cycles for as long as you want.
Currently the Being Human E-cycles will only be available in Mumbai. But if the demand increases, then the company will be happy to launch it in more cities with even more models.
These tidbits were shared by Salman himself, along with Atul Gupta, CEO, Being Human E-Cycles. It was clearly a show of force for the brand, which is a good idea considering how few celebrities actually get personally involved in environmentally conscious businesses.
So tell us, what did you think of the launch, and will you be getting one of Salman khan’s cycles for yourself?